Top 5 Personalization Apps Performance in Kenya - Q2 2024

In Q2 2024, the top 5 personalization apps in Kenya showcased varied performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared during this period, based on data from Sensor Tower.

Color Phone Call Screen Theme from Lutech Ltd saw fluctuating weekly downloads, starting at 42.3K in early April and dropping to a low of 6.7K by mid-May. However, it rebounded to 27.5K by the end of June. Active users followed a similar trend, peaking at 114.2K in the final week of June. Revenue remained minimal, with only a single-dollar figure recorded in early May.

Zipper Lock Screen Wallpapers, also from Lutech Ltd, experienced a steady increase in weekly downloads, peaking at 22.2K in late May before settling at 14.2K by the end of June. Active users showed a consistent upward trend, reaching 30.4K in the last week of June, indicating growing user engagement.

Control Center Simple by TD Application demonstrated a notable rise in weekly downloads early in the quarter, reaching 24.4K by mid-April. Downloads then stabilized around the 5K-7K range through June. Active users peaked at 60.2K in the final week of June, showing a steady increase in engagement throughout the quarter.

Love Photo Keyboard Theme 2023 from Darvin Info saw a consistent level of weekly downloads, ranging between 7K and 13K, with a peak of 11.7K in the last week of June. Active users increased from 40.3K in early April to 45.7K by the end of June, indicating a positive trend in user retention.

Finally, Font Keyboard: Text Fonts+ from Fonts, Emojis & Symbols Studio had weekly downloads fluctuating between 5.5K and 11.4K. Active users grew steadily, starting at 8.4K in early April and reaching 12.7K by the end of June. Revenue remained minimal, with small, consistent figures recorded throughout the quarter.

For more insights and detailed data, visit Sensor Tower.